Projects

Burger King

Remodeled Your Way

In the burger chain wars, the battle for a better reputation isn’t just about the food. Store remodels play a critical role in customer acquisition and retention. Burger King moved forward with a remodeling initiative featuring a contemporary, edgy look – swapping their generic fast-food feel for a vibe that’s more sit-down than drive-through.

The remodels were comprehensive both externally and internally highlighting a contemporary theme balanced by elements evoking an industrial look through the use of corrugated metal, exposed brick, and hardwood-like flooring. The grill-centric design draws inspiration from the brand’s signature flame-broiled process.

Our team enjoyed partnering with Burger King on their bold new direction.